Asociación Nacional de Anunciantes de Colombia
Calle 98 # 9 - 03 Oficina 606
Bogotá, Colombia

WFA 2017La WFA es la única organización mundial que representa los intereses comunes de los anunciantes. Reúne a los mayores mercados y anunciantes en todo el mundo, lo que representa aproximadamente el 90% de las comunicaciones globales de marketing por un valor que alcanza los US $ 700 mil millones al año. WFA reconoce y promueve las comunicaciones de marketing responsable y eficaz.

En esta sección encontrará informes, actas de trabajo, memorias, alertas regulatorias y otros materiales de valor para su empresa.

13 Diciembre, 2018

On 6 December, the Senator Ricardo Monreal Ávila proposed a decree to extend the ban of ‘HFSS’ food advertising to minors on print and online media, as well as radio, TV, and cinemas. The decree would amend articles 301 and 421 of the General Food Law, which currently only prohibits advertising of ‘HFSS’ foods in schools.

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London to ban ‘HFSS’ food advertising in public transport from 25 February 2019

26 Noviembre, 2018

On 23 November, the mayor of London, Sadiq Khan, confirmed a ban of ‘HFSS’ food adverts from the Transport of London (TfL) network starting on 25 February 2019. The ban will cover all food products which do not meet the government’s Nutrient Profiling Model (NPM).

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Spanish government pushing for a ban on ‘HFSS’ food advertising to under 15s

26 Noviembre, 2018

Last week the Spanish Minister of Health announced plans to revise the national self-regulatory food advertising code PAOS in order to strengthen the restrictions on food marketing to children.

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NGOs probe FTC amid new academic findings on advertising in children’s apps

26 Noviembre, 2018

A new academic study found that 95% of children’s apps reviewed contained at least one type of advertising, which the authors consider to be manipulative or disruptive. To accompany the publication of the study over 22 media and children’s health advocacy organizations sent a letter to the Federal Trade Commission (FTC) asking for an investigation.

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