Asociación Nacional de Anunciantes de Colombia
Calle 98 # 9 - 03 Oficina 606
Bogotá, Colombia

WFA 2017La WFA es la única organización mundial que representa los intereses comunes de los anunciantes. Reúne a los mayores mercados y anunciantes en todo el mundo, lo que representa aproximadamente el 90% de las comunicaciones globales de marketing por un valor que alcanza los US $ 700 mil millones al año. WFA reconoce y promueve las comunicaciones de marketing responsable y eficaz.

En esta sección encontrará informes, actas de trabajo, memorias, alertas regulatorias y otros materiales de valor para su empresa.

UK advertising body reviewing non-broadcast rules on food advertising to children

01 Octubre, 2015

The Committee of Advertising Practices (CAP) is consulting stakeholders on the need to strengthen the rules governing non-broadcast advertising to children.

The current rules require that food and soft drink product marketing communications must not condone poor nutritional habits or an unhealthy lifestyle in children or encourage ‘pester power’. Additionally, promotions, celebrities and licensed characters are banned in such adverts directed at pre-school or primary school age children. The rules are administered by the Advertising Standards Authority and apply across all non-broadcast channels.

Leer más

WHO interim report calls on governments to take the lead in reducing “unhealthy” food marketing to children

13 Agosto, 2015

The WHO has published the interim report of the Global Coordination Mechanism (GCM) Working Group on engagement with the private sector on non-communicable diseases (NCDs). The interim report, currently open for consultation, acknowledges the role that industry can play in reducing children’s exposure to “unhealthy” food marketing but also states that self- or co-regulation are ‘generally not sufficient to ensure meaningful progress’.

Leer más

EU Health Commissioner wishes to limit “children’s exposure to sweets”

22 Julio, 2015

On 16 July, Commissioner Vytenis Andriukaitis, while speaking at the European Policy Centre (a think tank dedicated to fostering European integration), referred to marketing restrictions as “preventative measures (which) do not carry a high price tag”.

Leer más

Russian lawmaker proposes restrictions and warning messages on “HFSS” food advertising

09 Julio, 2015

Russian lawmaker proposes TV, radio and print restrictions and warning messages on “HFSS” food advertising. On 7 July, State Duma representative Vasily Shestakov, a member of President Vladimir Putin’s United Russia party, introduced amendments to the Law on Advertising, with a view to banning the advertising of products high in fat, salt and/or sugar (HFSS) on TV and radio between 7am and 10pm and in print aimed at children.

Leer más