Asociación Nacional de Anunciantes de Colombia
Calle 98 # 9 - 03 Oficina 606
Bogotá, Colombia

WFA 2017La WFA es la única organización mundial que representa los intereses comunes de los anunciantes. Reúne a los mayores mercados y anunciantes en todo el mundo, lo que representa aproximadamente el 90% de las comunicaciones globales de marketing por un valor que alcanza los US $ 700 mil millones al año. WFA reconoce y promueve las comunicaciones de marketing responsable y eficaz.

En esta sección encontrará informes, actas de trabajo, memorias, alertas regulatorias y otros materiales de valor para su empresa.

EU Health Commissioner wishes to limit “children’s exposure to sweets”

22 Julio, 2015

On 16 July, Commissioner Vytenis Andriukaitis, while speaking at the European Policy Centre (a think tank dedicated to fostering European integration), referred to marketing restrictions as “preventative measures (which) do not carry a high price tag”.

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Russian lawmaker proposes restrictions and warning messages on “HFSS” food advertising

09 Julio, 2015

Russian lawmaker proposes TV, radio and print restrictions and warning messages on “HFSS” food advertising. On 7 July, State Duma representative Vasily Shestakov, a member of President Vladimir Putin’s United Russia party, introduced amendments to the Law on Advertising, with a view to banning the advertising of products high in fat, salt and/or sugar (HFSS) on TV and radio between 7am and 10pm and in print aimed at children.

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PAHO launches Inter-American TF on NCDs

29 Junio, 2015

PAHO launches Inter-American Task Force to help governments fight NCD On 17 June, the Pan American Health Organization (PAHO) - WHO regional office for the Americas - hosted an event with the intent to launch the "Inter-American Task Force" which aims to support Member States in the prevention and control of Non-Communicable Diseases (NCDs) and their related risk factors. While marketing to children was not explicitly highlighted as an issue during the event, the launch of the Task Force will increase cooperation between LATAM countries to develop policies against NCDs, likely including restrictions on food marketing to children.

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Why is food marketing under threat and what can you do about it?

26 Junio, 2015

Why is food marketing under threat and what can you do about it? WFA believes that the global debate about food marketing to children has reached a new defining moment. The ability of food and non-alcoholic brand owners to connect with consumers, not just children, is under threat for four key reasons.

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