Asociación Nacional de Anunciantes de Colombia
Calle 98 # 9 - 03 Oficina 606
Bogotá, Colombia

WFA 2017La WFA es la única organización mundial que representa los intereses comunes de los anunciantes. Reúne a los mayores mercados y anunciantes en todo el mundo, lo que representa aproximadamente el 90% de las comunicaciones globales de marketing por un valor que alcanza los US $ 700 mil millones al año. WFA reconoce y promueve las comunicaciones de marketing responsable y eficaz.

En esta sección encontrará informes, actas de trabajo, memorias, alertas regulatorias y otros materiales de valor para su empresa.

Why is food marketing under threat and what can you do about it?

26 Junio, 2015

Why is food marketing under threat and what can you do about it? WFA believes that the global debate about food marketing to children has reached a new defining moment. The ability of food and non-alcoholic brand owners to connect with consumers, not just children, is under threat for four key reasons.

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WHO Dr Chan calls for statutory restrictions on M2K

23 Junio, 2015

 WHO Director-General reiterates calls for statutory restrictions on food marketing to children. On 22 June, WHO Director General Dr Margaret Chan gave a speech at the third meeting of the Commission on Ending Childhood Obesity (CECHO) in Hong Kong during which she highlighted the need for regulatory and statutory approaches to reduce the marketing of ‘unhealthy’ food and beverages to children. She took a particular tough stance against the food and beverage industry and warned about the risk of industry’s influence on public health policies.

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WHO DG Chan denounces global marketing of "unhealthy products"

19 Mayo, 2015

WHO Director denounces global marketing of “unhealthy products” in World Health Assembly opening speech. On 18 May, Dr. Margaret Chan, the Director General of WHO, spoke at the opening of the sixty-eight Session of the World Health Assembly, in Geneva, Switzerland. During her speech she denounced the marketing of “unhealthy products”, a major contributor - according to her - to the increase of Non-Communicable Diseases (NCDs), which is the main driver of premature death globally.

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Chile adopts stringent nutrition criteria for M2K restrictions

07 Mayo, 2015

Chilean President signs into law nutrition criteria underpinning marketing restriction to <14s. On 16 April, Chilean President Michelle Bachelet signed into law the implementing regulation to the 2012 Law 20.606 on Nutrition and the Composition of Food and its Advertising, which sets the nutrition criteria applicable to the marketing and labelling of processed food and beverage products.

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