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Life after GDPR: what next for the advertising industry?

31 Agosto, 2018

5Two months have passed since GDPR came into effect and brands are facing up to the consequences it brings for digital marketing.

For many companies, GDPR was a race towards the implementation deadline of 25th May. However, this date was far from the end of the GDPR story. Almost two months on, GDPR is still dominating the headlines. And the advertising industry is still getting to grips with what exactly GDPR means for digital marketing.

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